New York-based electronic manufacturing company produces animated campaign as rebranded dating app Hinge takes brand new way.
Hinge has revealed its dating that is new app The Dating Apocalypse, an animated campaign created by the STUDIO. The brand new York-based electronic manufacturing business has assisted Hinge expose a few of the horrors of modern dating apps with an attractive, animated online film.
Set towards the sound recording of HeartвЂ™s just What About Love, the video clip is both the unveiling of HingeвЂ™s rebrand plus the launch associated with the companyвЂ™s new application, which entirely eliminates the now commonplace swiping function.
The campaign plays in a term created by Vanity Fair just last year, whom proclaimed that weвЂ™re coping with a Dating Apocalypse, in a scene that is crippled by swiping apps.
Fed up with this mindless swipe tradition, Hinge -- employed in collaboration with Red Antler -- approached the STUDIO, who have been tasked with bringing an animated story in regards to the Dating Apocalypse your.
Regarding the campaignвЂ™s concept, Mary Nittolo, Founder and CCO regarding the STUDIO, explains: вЂњIt ended up being extraordinary to possess a task where we'd the chance to produce synchronous universes -- the dysphoric realm of compulsive and unfulfilled relationships and also the idealized spot where genuine connection takes place.